Evaluation Task 5.

Know the Culture

You need to match your advertising to the personal culture of the teens in your company's area. You can use social media outlets for your research on area teens. Study local trends by reading personal teenage blogs found through the online services in your community. Also, examine Twitter postings. According to DKD New Media, kids are particularly enamored of this way of posting their thoughts to multiple people at a time. Think about how your products or services relate or can be made to relate to this particular community of kids with their particular interests. For example, if you live in a coastal community, you might find that the local teens are interested in skim-boarding and this might be a product you need to promote through your social media contacts.

Personal Appeal

Mass media will not allow you to personally appeal to teenagers the way social media enable you to. Create a MySpace or Facebook page for your business. This is your area on the web to attract teens. Do this by using clear, direct language to introduce your company, what it is has to offer and, most importantly, what your specific business can offer them. Don't fall into the trap of trying to mimic teen jargon, because teenagers typically find this behavior by adults to be demeaning and annoying. Highlight your company's items or services that have a natural appeal for your teen audience with the use of graphics. Teens are generally very visual and will be drawn to attractive presentations. Update your pages frequently -- teens change within short time periods, and your advertising should as well.

First of all, we reflected back on our product and highlighted our target audience (young people from 13-25 years old)We insured that our chosen audience will be absorbed by our opening sequence and remain satisfied through out the clip. For instance, we were provided with professional filming equipment which enabled us to film in high definition. School gave us a chance to use Sony NXR-NX5. Finally, I could see were our annual 40k charge went :)
Below you can observe the photo of the camera, which we used to film our opening sequence. 
The photo was taken during the editing process. 

Moreover, we as a group made sure to deliver a high quality sound effects and soundtrack. Our goal was to maintain the continuity through out the opening sequence, so I had to edit the songs tones as the distance from the sound device was constantly changing and shifting away or towards the camera. We tried to do our best in order to influence positive emotions among our audience, not only when they watch our coursework, but also when they listen to it as well. Our opening sequence for "Detrimental" used a wide range of different sounds which contributed to creating a realistic atmosphere. As a consequence, obviously audience prefer to watch films that do not look falsely and artificially, but have a sense of professionalism in it.

"Additionally, we attract the audience through the use of the handsome main character" quoting my college here :)  This was planned to attract the female sector of the audience. This can be supported by the fact that, nowadays, a lot of girls all over the world prefer to watch films with handsome male actors in the main role (e.g. "The Great Gatsby" starring Leonard Di Caprio or The Dark Knight Rises with Christian Bale). The photo below illustrates myself playing the role of the detective in our opening sequence(the shot was taken from the opening sequence).

As a reference we used the main character of the famous TV series 'Supernatural', James Ackles.

We also considered to engage the male sector of the audience as well as the female sector. In order to make our opening sequence appealing to male teenagers, we used high technology and brutality of the main character. The fact that the main character is a teenager as well also plays a significant role in attracting the audience. People would always compare themselves to the main.
We also promoted a healthy lifestyle, by making our main character very physically fit, and to reflect it in the clip, I did some pull ups. Therefore, the male part of our target audience will definitely be intimidated and will pay attention to our thriller, and potentially be influenced to do more sports.

Overall, we are appealing to young people from 13 to 25 years old, by using different ways of attracting the target audience. We are appealing the female part of our audience by using handsome male actor and the male part of our target audience by using high quality picture and sound as well as an example from our main character.